Don’t Give Up on a Great Idea Just Because It Seems Obvious

I spent eight years failing to act on an innovative idea that I knew would work. It was an idea that had not just technological promise but also societal value. It would help people contribute to the most important, impactful charities in the country. But I kept letting it languish.

The biggest reason I held back wasn’t fear, being too busy or lazy, or any of the other natural blockades to entrepreneurship. It was something else.

I didn’t move on this idea because it seemed obvious. It made so much sense to me that I was convinced someone else would do it. So, I assumed it would be a waste of time and energy for me.

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